Resume

Summary of Qualifications

Strategic thinker, problem solver, creative director, user advocate, designer and team leader with the ability and willingness to be hands-on. Passionate about finding the balance between visual design and functionality to engage users and meet business goals. Consistent record of increasing site traffic, audience engagement and revenue growth.

Professional Experience

Freelance Design & Creative Direction

May 2013-Present
Provide and deliver cost-effective brand development, marketing and online solutions for small businesses. Focus on solutions that put the power in the hands of the business owner by creating print templates and online content management tools that are tailored to their needs.

Fisher Interactive Network, Seattle, WA

May 2008-May 2013
Director of Design & Human Factors
Provide creative direction and leadership to visual brand strategy, user experience design, advertising design and front-end development for Fisher’s online, nationwide network of information-based news and lifestyle properties including websites, mobile, social and Internet TV applications.
  • Lead the design and technical unification of online products and templates while supporting customization and implementing the latest industry trends in design, UX and technology.
  • Utilize analytics, usability studies and other customer feedback tools to guide product design strategy.
  • Institute design standardization systems including visual brand and style guides, site standards and best-practice publishing procedures.
  • Define and manage product development processes, leveraging external resource partnerships as needed.
  • Recruit, manage and mentor in-house team of top-quality design and technical talent
  • Create and manage budget for design and development department.
  • Successes include division revenue growth of over 50% year over year and audience growth exceeding 20% each year.

Seattle Times Company, Seattle, WA

January 2001-May 2008
Online Art Director – New Ventures
Led the artistic direction and implementation of website design, visual branding, marketing campaigns and overall user experience for The Seattle Times network of local online entertainment and marketplace brands.
  • Established visual brand and style guidelines, site standards and process improvements for website design, content management systems and internal tools.
  • Participated in creation, observation and analysis of audience research studies, including focus groups and usability testing, to drive product initiatives, visual branding and user interface design.
  • Supervised and coached a team of in-house designers and production staff.
  • Assumed leadership role in analysis, development and reorganization of design team to meet business needs.
  • Selected and managed best-in-class creative agencies and freelancers to support product design and marketing needs.
  • Projects included launching of new product branding, site designs and campaigns for all marketplace properties – NWjobs, NWautos, NWapartments, NWhomes, and NWsource.

Greatergood.com, Seattle, WA

July 1999- January 2001
Design Lead
Led the visual and UX design of shopping portal, e-commerce and click-to-donate website products and services.
  • Responsible for brand design and implementation on websites, desktop applications and supporting marketing materials.
  • Designed and maintained customizable site templates and marketing materials for over 150 non-profit partners.
  • Established and managed in-house design team

New Interactive, Inc., Portland, OR

1995-1999
Interactive Graphic Designer
Art direction and design for marketing, training and informational websites and CD-ROMs for a diverse set of high-profile clients including Microsoft, Tektronix, Intel, Wacom, Hewlett Packard, Fred Meyer, Sports Illustrated for Kids, OHSU and Freightliner.
  • Designed user interfaces and templates incorporating client brand guidelines, standards and communication needs.
  • Worked with sound, video and animation to create interactive experiences.
  • Performed beyond position expectations to lead definition and implementation of production, usability testing and QA processes.

Freelance Interactive Designer, Portland, OR

1993-1996
Assisted in-house teams in designing user interfaces for games, entertainment, marketing and informational CD-ROMs for clients including Nike, Fodor’s, and Billboard.

Specialties

  • Visual Brand Strategy & Design
  • Creative Direction & Concepting
  • User Experience & Interaction Design
  • Interactive Advertising & Marketing Design
  • Creative Team Leadership & Management

Skills

  • Adobe Creative Suite
  • HTML & CSS3
  • Analytics Platforms: Google, Omniture
  • Drupal, WordPress, Clickability
  • Agile Product Design Process

Education

  • Pacific Northwest College of Art BFA in Graphic Design with focus on Multimedia Design
  • Virginia Commonwealth University Illustration, Photography and Graphic Design Theory
  • Cleveland Institute of Art, Study-abroad program, Lacoste, France

Industry Training & Conferences

  • An Event Apart
  • An Event Apart Mobile Workshop
  • UIE Virtual Seminars
  • UIE Web App Summit
  • Forrester’s Web Site Review Boot Camp

Awards & Honors

  • Adicio Best Online Media Kit, 2008: NWjobs
  • Eppy Awards Winner, 2007: NWjobs
  • Webby Award Honoree, 2007: NWsource
  • Eppy Awards Finalist 2004, 2005: NWsource
  • Pacific Northwest Chapter of the Society of Professional Journalists – Best Web Design 3rd Place, 2005: NWsource
  • US Ad Review – Best Ad Design, 2004: NWsource People’s Picks
  • Webby Award Winner, 2000: The Hunger Site
  • Senior Thesis Project highlighted in review by the Oregonian, 1995
  • Pacific Northwest College of Art National Portfolio Day Poster Competition Winner, 1994

Personal Interests & Activities

  • Gardening
  • Cooking
  • Reading
  • Beekeeping
  • Mushroom foraging
  • Fishing